Letter from Founder

Thank you for taking the time to investigate the fascinating world of pure fragrances and pure perfume oil! This is a very special business which requires that you have a love for fragrance, an affection for people and an eagerness to bring both together.

The Fragrance Shop has one of the largest pure oil fragrance, pure perfume, and fragrance perfume selections in the world including every important designer fragrance. Opening its doors in 1996, The Fragrance Shop was created to provide consumers with highest quality fragrance in pure fragrance oils and perfume oils - with no fillers, no alcohol, ever! The Fragrance Shop supplies every important fragrance, both designer-types and custom-designed fragrances blended, rendered in pure oils, the way fragrance was intended - smooth, long lasting, rich, and balanced. 

The Fragrance Shop  attracts a worldwide, sophisticated clientele and our business model is unique to us, developed over time and at great expense. If you love fragrance, imagine spending your working days in a brilliantly colored world of elegance and luscious aromas helping customers find new and exciting scents as well as new ways of using old favorites. Can one really call that labor?

We are actively seeking franchisees who are ready to enter a world of elegant fragrance and exciting business ownership. Please take the time to watch the Fragrance Shop video and read our brochure to learn more about pure-oil fragrance business. And, if you would like to learn more about The Fragrance Shop and the franchise opportunity, just  click on the "Please Contact Me" .

I look forward to having you join The Fragrance Shop family.

Penny Kay

Business Overview

As a Fragrance Shop franchise owner, your senses will be refreshed each day, working in a calming and refined atmosphere. Beautiful bottles are neatly displayed on granite counters and  traditional, dark cherry wood shelving. Appealing antique decorative items and fixtures reminiscent of an old-time apothecary shop garnish each shop. Glorious aromas abound. 

You will be proud of the exceptional service and product you are offering. The Fragrance Shop is committed to providing the highest quality perfume oils, free from obnoxious carriers, fillers, alcohol, and needlessly expensive packaging. In other words, pure perfume.

Fragrance Shop franchise owners are in the right place, at the right time. A product that has its roots in the past also has a promising future. According to consulting firm Kline & Company, cosmetics and toiletries (and fragrance) currently account for $6.1 billion in annual retail sales. Three quarters of all  women now wear perfume, and more than two thirds of all  men use cologne. "When it comes to fragrance usage, the new survey shows a year-to-year increase of 14% among women and 9% for men," said Therese Mulvey, Vice President Marketing Research at Vertis."

About Us

Penny Kay & Neal Kay (founders) established the original Fragrance Shop in Provincetown, Massachusetts, as a seasonal business. This part time endeavor was so successful that Penny & Neal decided to open a permanent retail shop in Miami Beach in 1998. Two additional shops followed in New Orleans and Laguna Beach California.

What Makes Us Different

Our originality, systems and  - our entire positioning - is without equal in the marketplace. Our purpose is to serve our customers by offering then the opportunity to experience their favorite fragrance in pure-oil form in a pressure-free and indulgent atmosphere. Almost always, customer response is grateful and enthusiastic. Even though we have tried through this web site to visualize the shop, you really should visit a shop to truly appreciate The Fragrance Shop has to offer.

Unique Business Model

Some of the components that make this such a unique business opportunity include:

• Provide high quality perfume oils and pure fragrances. 
• Individual attention to each buyer: Typically a first-time customer will spend twenty or twenty-five minutes in the shop learning about pure perfume and sampling fragrances.
• Personalized fragrances, custom blending and replications
• Collector-quality, limited production, hand-blown perfume bottles
• Small well-trained staff
• Small space needed - 450 to 650 square feet
• Relatively low investment for a retail business $173,750 to $244,025

Products

The Fragrance Shop carries over one thousand distinct perfume oils within the categories of:

• Women's designer-type fragrances
• Men's designer-type fragrances
• Domestic fragrance oils
• House blends
• Imported fragrance oils
• Essential oils
• Aromatherapy essential oils

From this exhaustive selection, franchise owners are able to replicate the world's best selling designer type fragrances in pure perfume oils.  The Fragrance Shop also routinely blends long lost fragrances, those no longer available commercially, from samples brought in by customers. People often say Fragrance Shop versions smell better than the originals. This is because pure perfume oils are far more sophisticated than perfume with fillers. There is a richer aroma. They are balanced and long lasting - never over-powering or offensive.  

Service

Customers experience a relaxing and enjoyable visit at The Fragrance Shop. We cater to a broad range of customers who want to learn about fragrance and experience something different. Celebrities and entrepreneurs, successful people from all walks of life, have discovered the advantages of pure perfume and the delights of The Fragrance Shop.

The sales experience is not hurried, and each customer receives individual attention. Customers are encouraged to try a variety of oils and their purchases are dispensed into individually labeled perfume bottles with have spill resistant “dabber” inserts, designed to release the perfume oil a drop at a time. Without alcohol, our natural body heat causes a scent to gently radiate from the skin.

Support

Beginning with our first shop, opened in 1996, over time, we have developed the comprehensive training and support programs offered to our franchisees. We are readily available to assist our franchisees to provide the support and resources that they may need.

Training

Initial training takes place over ten days at a Fragrance Shop retail location and covers the following topics:

• Introduction to the Fragrance Shop Perfumery
• Overview of manual
• Product knowledge
• Personnel
• Customer service
• Merchandising
• Point of sale system
• Inventory
• Administration
• Marketing and advertising

The second phase of training lasts for five days and takes place on-site at the franchise owner's location. The Fragrance Shop concept is not overly complicated, and new owners can quickly learn the business.

Initial Support

Fragrance Shop support begins as soon as you sign your franchise agreement and go right up until your shop opens. Here are just a few examples of the support that is provided during this time:

• Site selection assistance
• Standard plans and specifications for build out and design of shop
• Initial inventory and supply package
  • Pure perfume oils
  • Logoed packaging
  • Other ancillary items needed to open the shop
• Comprehensive operations manual (349 pages)
• Marketing guidance

Ongoing Support

Once your Fragrance Shop is open, our ongoing support is available to you:

• Advice and general guidance by phone or email
• Periodic visits to the shop
• Financial statement review
• Business plan and marketing plan review
• New product development

Marketing

The Fragrance Shop provides franchise owners with recommended advertising materials and marketing plans. The Fragrance Shop website promotes the entire Fragrance Shop system, featuring new items, special promotions, and product samples.

Frequently Asked Questions

What is the initial investment?

The initial investment ranges from $173,750 to $244,025

What is the franchise fee?

The franchise fee is $30,000

What are the ongoing fees?

Ongoing royalties are 6.5% of sales

There is also a 2% of sales advertising fund fee

What are the requirements to become a Fragrance Shop franchisee?

We require that franchisees have the financial ability to build and operate a traditional Fragrance Shop retail operation. We are also looking for people with the following traits:

1. Enthusiastic with positive attitude
2. Willingness to follow a system
3. Service oriented
4. Organized and structured

How much money can I make?

Multiple factors, both business and personal, can impact your financial success, so The Fragrance Shop is not able to project your individual earnings potential. More information on this important topic is available in item 19 of the Franchise Disclosure Document.